Summer is almost here, which means canned wine is about to become an absolute necessity.
It also means you might start seeing billboards for popular canned wine brand BABE Rosé hitting the streets of your city, featuring a 50-foot-tall Emily Ratajkowski posing can in hand in a jaw-dropping white bikini. Try to keep your eyes on the road.
Josh Ostrovsky, a.k.a. Instagram sensation The Fat Jewish, launched BABE sparkling wine in a can in 2016, and it’s been a staple at music festivals, rooftop bars and boozy picnics ever since. The BABE line comes in three flavors—Grigio, red and rosé—each packaged in skinny 250ml cans.
Read More: Emily Ratajkowski Babe Rosé Campaign